Don’t over think SEO! Use common sense when picking the title to an article or page on your website that you want to drive traffic to. If you are looking for more service calls for your HVAC business then you could create a page celebrating your business achievements in your service area. For example: Title a page or write a post on your website like “Smith HVAC in Miami FL Market Offers 5 Star Service” and elaborate on the services you provide in the Miami, FL. market and how you are different from the competition.
Do a little research to find the top searched keywords in the Miami market associated with HVAC. I suggest a tool called AHREFS to find these keywords. You can purchase the Lite version for $99/month at https://ahrefs.com/pricing. Once you have developed a list of keywords that fit your business model, build them into your page strategically but in a natural way to ensure you do not use the keyword too many times. Over using the keyword is known as KEYWORD STUFFING and can damage your SEO strategy.
Now go get to work building relevant pages or posts on your website using keywords and start to Grow with SEO.
If you need help just contact a crew member and we can work with you to help you reach your goals.
Click here for some more tips on our Grow Videos.