Don’t over think SEO! Use common sense when picking the title to an article or page on your website that you want to drive traffic to. If you are looking for more service calls for your HVAC business then you could create a page celebrating your business achievements in your service area. For example: Title […]

You are probably asking what is he thinking? Let me explain, empathy is a noun and it is defined as “the ability to understand and share the feelings of another”. Therefore when creating information displayed on your website try to walk in the shoes of your customer. Keep in mind, generally a Google searcher does […]

I have been in the Digital Marketing space for almost 2 decades. The one common denominator I know is Google Has NO RULES. I have seen sites ranked at the top of Google search results that you would think have no business being there. You need to understand we are at the mercy of a […]