adminCSEO, Author at Contractor SEO


Branded Apparel Makes a Statement

At Contractor SEO PROS we have a quote we stand by, “Everything Matters!”. Branded apparel with your company logo is the right choice for outfitting your crew. Logo apparel builds top of mind awareness within your marketplace.

When a customer thinks of your industry, you want your logo and business name to come to mind first, right? Part of this has to do with the logo itself. A great logo establishes a memorable visual connection with your business. The other part has to do with how often you are showcasing your logo/brand.

Showcasing your logo and brand is especially important when it comes to standing out from your competitors within your industry. You’re competing for the same customers so leveraging your logo in multiple ways, like on your crew’s apparel, can make a significant impact.

Here are a few ways you can showcase your logo:

  • Company Apparel
  • Business Vehicles
  • Business Cards & Letterhead
  • Website and Social Media
  • Invoices, Forms, and Labels
  • Signs and Banners
  • Promotional Items

Contractor SEO PROS has been helping contractors design logos and custom apparel for over 35 years. If you need to outfit your crew or have any questions about logo design etc… Give us a call!

Call (757) 210-9572 or go to

David Waller of Waller Enterprises is looking good in a branded sweatshirt.
In 2022 It Is OK to Get High

It’s OK to GET HIGH in 2022


GET HIGHER RANKINGS… There has never been a more important time to focus on your current position on Google search than in 2022. We have been providing contractors solutions for 39 years. We have seen the market go up and go down numerous times during this long run.

Interest rates are rising and inflation is soaring. The time is now… NOT 6 month’s from now to focus on and secure your rankings on Google. I assure you when the market slows and it is going to slow the contractors that focused on branding, digital marketing, and SEO are going to be ecstatic that they did.

It takes about six month’s minimum for an experienced SEO firm like Contractor SEO PROS to help a company obtain higher rankings. Act now and you will be ahead of you competition when the market tightens.

We have an impressive case study we would love to share with you. The case details how a client came to us in early December 2021 with Page-3 Google Rankings. His firm is now in the Top 5 of over 20 regularly searched terms in his market and he could not be happier. The owners exact quote last week was this, “I have spent over $250,000 in the last 10 years on SEO and your firm has gotten us higher rankings than any other SEO company we have used in 4 short month’s”.

We cannot guarantee this level of success with every client in every market but contact us today so we can talk! We are a phone call or email away.

Next Step! Set up a 30 Minute FREE Strategy Session.

Brand Logo Design by Contractor SEO PROS

History of a Business Logo

People and civilizations have been branding themselves and identifying their groups etc… with markings for thousands of years. The history of logos goes back to ancient family crests, hieroglyphs and symbolism. Egyptians made unique marking popular as long as 5000 years ago. Primitive peoples from all over the world created graphic arts by painting animals in caves . These cave drawings have been dated back as far as 70,000 BC.

In ancient days there were no drive throughs or sports teams dominating the logo landscape as in current times. Every super successful business can be identified by a unique logo. We all know Nike, McDonald’s, Apple, Mercedes etc… by just a quick glance of their logo. I believe logos are more important today than ever before. We are bombarded by information noise everywhere we go and it is extremely important that you create a brand logo for your business that is easy to recognize.

Customers make buying decisions in seconds in todays market and Contractor SEO PROS can create a logo that helps you stand apart from your competition. We have created 100’s of powerful brand logos over the last 40 years of service. Contractors the market is hot! Invest in your future today by updating your brand and staying one step ahead of your competition.

Visit for more information on logo design.

Sun Equipment is Ranked #1 in The United States on Google search.

SUN EQUIPMENT #1 in the United States

CASE STUDY *** Sun Equipment Used Forklifts *** Below is Google’s list of National Rankings on April 16, 2022 for this company’s most important “Search Words” for this business. Google states that a #1 ranking for a company’s SEARCH WORDS means that company is getting approximately a 28.5% Click Thru Rate (CTR) or in layman’s terms a “visit to the company website” by potential customers typing in these keywords on Google to find a business, product or service. These metrics are approximate and do vary but in this case, this means that Sun Equipment Forklifts is showing up on PAGE 1 of Google in the #1 ranking position when anyone is searching on Google with these Search Words (NATIONALLY). Sun Equipment serves the entire country and is now getting an average of 28.5% of the 4600 searches (1300+) clicks directly from the company listing on Google to their website every – single – month. How many clicks are you getting to your website for your company’s MOST IMPORTANT key words that represent your top services and products? Would you like to learn more about how this can work for you and your business? We love helping business owners not just grow but THRIVE in their industry and market! Give us a call today at (757) 709-6071.

SEO Tips at 3MPH by Contractor SEO PROS

SEO Tips at 3 MPH

Hi guys I realized the other day that the average walking speed for humans is approximately 3.1 MPH. You are probably wondering what does this have to do with SEO? Well, it really doesn’t except I feel most SEO tips are too complicated and offer too much information in one session for the average human to grasp quickly. Therefore, I am introducing a new series in a few weeks where we will move at an average pace called “SEO Tips at 3 MPH”.

In this new series I will introduce a series of short videos with quick tips, tools or reference information to help contractors navigate the turbulent waters of Contractor Marketing & SEO at a comfortable pace. I am confident this series will allow you to follow along and really help jump start your contracting business with SEO.

I am looking forward to this new series because I know it will help your company GROW WITH SEO!

In the interim, feel free to call or email us any questions you may have!

(757) 693-7374 or

Why Yell at US?

Why Clients Yell at Us!

We know better than most how frustrating it can be at times working on SEO programs. Take it from us sometimes we feel like yelling too! (Don’t tell anyone but sometimes we do yell). Unfortunately, a significant part of any SEO program is at the mercy of the Google algorithm that Google is running at the current moment. And, yes – it can change at a moment’s notice.

SEO is not a “quick solution” but a long-term strategy

The important thing to remember is that if you have a solid SEO plan that is not trying to “game” the Google system or designed for some sort of “quick fix”, you will almost always achieve your desired results. SEO must be a well thought-out, long-term strategy. My advice is to not even consider starting a SEO plan or strategy without a commitment to seeing it through and a trusted guide by your side. You may have heard, “Don’t quit before the miracle.” These words of wisdom certainly apply to any Search Engine Optimization program.


Sun Equipment is a long time client that sells forklifts to construction companies throughout the U.S. They were feeling frustrated several months into our initial SEO project because their rankings on Google were proceeding up the scale a bit slower than they had hoped. Our goal was a big one as we were working to rank this company Nationally vs locally or even regionally. Patience paid off. Shortly after the 12 month mark, Sun Equipment reached in the TOP 3 rankings in the country on Google for the very highly valued search term USED FORKLIFTS FOR SALE.

When they reached that milestone, Sun Equipment owner, Mike Hoskins, screamed (and yes, YELLED), “HALLELUJAH!” Since that time, our firm has been able to keep Sun Equipment within the top rankings on page one of Google nationally. How? By sticking to our long-term plan while constantly monitoring and adjusting our SEO strategies when and if needed. Keep in mind, SEO is a strategic but also reactive process – reactive not only to Google but to the competition within the marketplace. Fortunately for Sun Equipment, our client’ forklift sales continues today to see a 400% growth in used forklift sales.

LESSON: Be patient and trust your SEO team to manage your long-term plan.

For additional information on creating a strategic keyword per market SEO plan for your business, contact our SEO PROS today at (757) 693-7374 or email us at

Grow with Seo

Keyword Density Article Contractor SEO PROS

Keyword Density

Good news… this is a short lesson on Keyword Density. Keyword density is defined as the % of times a keyword is used in an article. You may ask, how does that relate to Google and SEO? The answer is simple, Google will penalize (not rank) your content, article or post in relation to Google search results if you overuse your target keyword.

Overusing a keyword is known as “Keyword Stuffing”. My advice is to use your target keyword in a way that looks and reads naturally. There are some keyword density guidelines that should be followed for safety that state to use your target keyword between 0.5% and 3.0%. For example: a 1000 word article should not have the same keyword reoccurring more than 3% or 30 times. The take away here is DO NOT KEYWORD STUFF! The only thing that needs stuffing is a turkey on Thanksgiving… o.k. I will stick with SEO and leave the comedic humor to someone else.

If you have any questions, contact Contractor SEO PROS at (757) 693-7374 or email

Check out our self help SEO Videos at GROW VIDEOS. Grow with SEO!

Why Listen To Contractor SEO PROS

Why Listen To Us?

GREAT QUESTION??? Contractor SEO PROS is an evolution from Holland Identities, Inc. formed in 1983 in Virginia Beach, VA. We followed our own path of rebranding from Holland Identities, to Langley Holland Design, to, to now seelutions (Contractor SEO PROS is a division of seelutions). Since inception we have worked with numerous Contracting firms to develop their brand, marketing and most recently digital assets (i.e. website creation, branding & SEO). We created the branding & digital assets for Asphalt Roads & Materials Company, Inc. which consisted of 116 employees and 26+ million in annual revenue which sold recently for 100 Million+. No contracting company is too small or too large to receive our undivided attention to details. If you need MORE LEADS. MORE CALLS. MORE EXPOSURE. or… just MORE PROFIT. Contact us today for a FREE Strategy session at (757) 695-9941.

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